Nairobi-based · Pan-African reach

Translating
Policy into
Prosperity
for Africa.

We support governments, development partners, and the private sector to identify and remove barriers to trade and investment — designing evidence-based reforms that increase exports, reduce trading costs, and strengthen inclusive economic growth.

Our services Flagship engagements
About us

Bridging policy
and practice

Our Approach
Turning research, diagnostics, and dialogue into actionable reforms that improve business environments, enable trade facilitation, and attract sustainable investments.
Our Vision
To be a leading catalyst for Africa's competitive, sustainable, and inclusive trade and investment systems — translating policy into prosperity.
Our Values
Integrity, collaboration, and innovation — guiding our commitment to excellence and fostering impactful change in society.
"We are a Nairobi-based trade and investment advisory firm dedicated to advancing Africa's trade competitiveness."

28 Keystones Advisory Ltd works at the intersection of policy and markets — supporting governments, development partners, and private sector actors to design and implement trade reforms that deliver measurable economic results across the African continent.


Our work spans the EAC, COMESA, and broader continental frameworks including the AfCFTA, with deep networks across public and private sector institutions.

What we do

Our practice areas

We deliver tailored solutions across four interconnected practice areas — each grounded in evidence, shaped by context, and built for lasting impact.

01
Trade & Investment Advisory
Tailored solutions that stimulate private-sector growth, attract investment, and strengthen export performance — including trade policy frameworks, export strategies, market entry roadmaps, and trade-agreement implementation.
AfCFTA EPA CEPA WTO Export Strategy FDI
02
Regional Integration, Trade Policy & Regulatory Reform
Harmonisation of trade frameworks and regulatory convergence to deepen integration — advisory on trade agreements, standards alignment, and simplification of customs, SPS, and TBT procedures.
EAC-CMP Standards Alignment Customs SPS TBT
03
Capacity Building & Institutional Strengthening
Designing and delivering training and institutional programmes to enhance capacities of public and private actors in trade policy, investment facilitation, export development, and sustainability compliance.
MDA Training ESG Compliance Industrial Parks MSME Guides
04
Advocacy & Evidence-Based Reform
Facilitating evidence-based dialogue among public and private stakeholders to identify bottlenecks, prioritise reforms, and build consensus — from NTB assessments to national logistics forums.
PPD NTB Assessment Diagnostics Stakeholder Forums
Our depth of experience
50+
Years combined expertise
Across trade policy, negotiations, sustainability & investment facilitation
9
Practice domains
From sector diagnostics & FTAs to public-private dialogue & policy reform
20k+
Jobs projected
Through sectoral trade facilitation & investment initiatives
10+
Development partners
GoK · EAC · EU · TradeMark Africa · FCDO · UKDBT · AU · UN agencies
Trade & Investment Policy Regional Integration Trade Sustainability Public-Private Dialogue Capacity Building Policy Reform Sector Diagnostics & Analysis Market Analysis Free Trade Agreements
Selected engagements

Flagship work

Mandated by leading governments and development partners, our flagship engagements reflect the breadth and depth of our advisory practice.

EU · TradeMark Africa
EU BEEEP Programme Implementation Advisory
Under the EU-funded Business Environment and Export Enhancement Programme (BEEEP 2023–2027) implemented by TradeMark Africa, 28 Keystones provides technical support towards — driving export diversification, reducing trade time & cost, enhancing the business climate in Kenya and building institutional capacity for sustainable trade growth.
Government of Kenya
Presidential Council of Economic Advisors — Trade Policy, Sustainability & Investments
Providing technical expertise to the Kenya Presidential Council of Economic Advisors on trade policy, sustainable trade, and investment — translating complex policy frameworks into actionable recommendations at the highest level of government.
UK · Kenya
UK–Kenya EPA Utilisation Advisory
Supporting the effective utilisation of the UK–Kenya Economic Partnership Agreement through diagnostics, capacity building for MDAs and the private sector, and development of sector-specific trade guides — ensuring Kenyan exporters and businesses can fully leverage the agreement's preferential terms.
TradeMark Africa · FCDO · Kenya
Kenya Trade in Services Exports Diagnostic
Commissioned by TradeMark Africa in partnership with the UK Foreign, Commonwealth & Development Office (FCDO), this diagnostic study assesses Kenya's trade in services export potential — prioritising key sectors and trading partners for strategic intervention and forming part of a broader initiative to strengthen Kenya's services sector competitiveness.
Get in touch

Let's advance
Africa's trade

Whether you are a government, development partner, or private sector actor — we'd welcome the opportunity to explore how we can work together.

Email
tradeadvisory@28keystones.com
Phone
+254 702 486 890
Address
Suite 906, Dhanjay, Hendred Avenue
P.O. Box 52725–00100, Nairobi, Kenya